Tuesday, February 21, 2012
I saw this video for Central Institute in Australia this morning. Recruiting students is serious business at educational institutions and the approach and manner in which this is done varies wildly. Central commissioned two former students to make a video that would speak to potential students. Time magazine calls it "perhaps the best technical school recruiting video ever.".
It's definitely different than anything I've seen in the recruiting world and I can't imagine the conversations with school officials that must have transpired to get it approved. Vomit, curse words, beer and death are topics not usually associated with schools trying to attract new students.
Risk. Is it part of success?